Elon Musk’s X Struggles to Achieve Super App Ambitions
Elon Musk envisions X as an all-encompassing super app, integrating social media, payments, messaging, AI, and commerce. Yet, the platform falters in delivering even basic functionality, casting doubt on its ability to support complex financial services.
Super apps like WeChat succeed through disciplined execution, regulatory alignment, and cultural integration. X’s chaotic development approach contrasts sharply with WeChat’s methodical growth under coordinated leadership and regulatory cooperation.